Earlier this season, SRO America announced CieloVision as the series’ Official Spatial Intelligence Technology Partner, marking the beginning of a new initiative focused on bringing advanced AI-powered operational insights directly into the paddock. The objective is to enhance fan engagement and the overall race weekend experience, as well as facilitate technological advancements and improve race operations.
Since that announcement, the collaboration has steadily moved from concept to implementation, with CieloVision’s solutions now appearing trackside and embedded within the flow of the weekends as part of a phased rollout across SRO America’s technical operations.
The deployment began at Sonoma Raceway for the season opener, where CieloVision hardware was installed at the GT3 scale pad inside the tech garage. For the second stop on the calendar at Circuit of The Americas for the CieloVision GT World Texas powered by Samsung event, the system was transitioned to the GT4 scale pad as testing and data collection efforts expanded, before returning to the GT3 side at Sebring International Raceway.
Those initial locations were selected strategically, as the scale pads are among the busiest operational touchpoints during a race weekend, creating an ideal environment for gathering meaningful workflow data and understanding how spatial intelligence can enhance efficiency in a live motorsports setting.
To date, the focus has centered on capturing footage for testing and development while simultaneously building out the hardware infrastructure necessary to support broader coverage throughout the technical inspection environment.
Together, CieloVision and SRO America are building a smarter operational ecosystem. The tech garage is one of the highest-traffic and most process-intensive areas in the paddock, making it the perfect place for the application of early onset spatial intelligence tools in a way that can deliver real operational value.
While the current phase is focused on development and validation, several practical applications are already emerging as key opportunities for the future.
One of the most immediate use cases involves the examination of process timing. By tracking the exact amount of time a car spends in technical inspection, starting from the moment it rolls onto the scale pad until it exits, SRO America can begin building a season-long data set that provides a clearer picture of throughput, consistency, and which areas can be streamlined for improved efficiency.
Another promising application is the development of scrutineering heat maps. By visualizing where inspectors spend the most time during the technical process, officials can better understand which procedures require additional attention and identify opportunities to refine workflows or allocate resources more effectively.
Longer term, the partnership aims to extend well beyond the tech scales. Pit lane analytics represent another major area of interest, with the potential to apply the same spatial intelligence principles to pit stop operations. Such tools could support procedural review and more consistency across all series, and operational benchmarking across the field while offering teams and officials deeper insight.
Beyond operational analytics, the partnership is also laying the foundation for a new generation of intelligent fan and paddock activations powered by CieloVision’s Intelligent Signage platform in collaboration with Samsung. Unlike traditional digital signage that simply displays scheduled content, Intelligent Signage uses real-time spatial intelligence data from the environment to dynamically adapt messaging, visuals, and experiences based on live race conditions, crowd movement, operational status, and contextual triggers throughout the venue. Future applications may include live paddock alerts, adaptive sponsor activations, queue and hospitality management, pit lane notifications, and context-aware fan engagement experiences designed to make the race weekend more immersive, responsive, and data-driven for teams, partners, and spectators alike.
As the rollout continues throughout the 2026 season, SRO America and CieloVision remain focused on thoughtful implementation, ensuring the technology develops in parallel with the real-world and ever-changing demands of race weekend operations.
The partnership reflects SRO America’s broader commitment to innovation by leveraging emerging technologies not only to enhance competition, but also to improve the precision and scalability of the systems that support modern GT racing.