The 2024 SRO America season has wrapped up, leaving behind a trail of significant milestones, electrifying races, and moments that will go down in series history. Here are the standout insights from this unforgettable year.
Most Attended Race: Indy 8 Hour Shines Bright
The season finale at the iconic Indianapolis Motor Speedway was the undisputed fan favorite, drawing an incredible crowd of 30,200 fans to witness the Indy 8 Hour action. As domestic and international championships drew to a close, with Intercontinental GT Challenge merging with GT World Challenge America for the year-end endurance race, the hype rose to an all-time high. This set a new attendance benchmark for the season, with Circuit of The Americas coming in a close second, hosting 27,500 fans during SRO America’s home event weekend in Austin, Texas.
Endurance Dominance: Most Laps Completed
The Brickyard once again took center stage. Across all series, a massive 544 racing laps were completed during the finale weekend, with 320 laps coming from the grueling Indy 8 Hour alone. For regular-length races, Barber Motorsports Park claimed the top spot, clocking in at an impressive 361 laps combined across its events. This included the GT World Challenge America, GT America, Pirelli GT4 America, TC America, and Toyota GR Cup series.
Social Media Impact: Bigger in Texas
SRO America’s digital footprint reached unprecedented heights in 2024, and the rounds at Circuit of The Americas led the charge with a staggering 268 million social media impressions across Instagram, Facebook, and X. This season solidified the growing synergy between on-track racing and online engagement, making SRO America a major force in the global motorsports scene.
Largest News Reach: All Eyes on Indy
When it came to media buzz, the Indianapolis Motor Speedway event stole the spotlight, boasting an unmatched 4.27 billion in potential news reach and 8,340 media mentions. Hollywood star Keanu Reeves joined the excitement, as well as internet sensation Cody Jones from Dude Perfect, drawing international headlines as the two competed in the final two rounds of the Toyota GR Cup season. Furthermore, IndyCar starlets Alex Palou and Conor Daly garnered significant attention as they swapped out open-wheel cars for GT3 machinery.
Second place in media reach belonged to VIRginia International Raceway with 2.53 billion, followed by Road America at 1.81 billion.
Most Watched Event: Austin’s Digital Triumph
For livestream viewership, Circuit of The Americas topped the charts with 865,000 views across YouTube and Twitch, showcasing the global appetite for SRO America action. The season opener at Sonoma Raceway saw 777,000 views, and the grand finale at Indianapolis Motor Speedway followed closely with 743,000 views, further demonstrating the fans’ dedication to following every thrilling moment.
A Season to Remember
The 2024 season has been a testament to the growth and excitement of GT racing in the U.S. With growing attendance, expanded digital reach, and star-studded events, this year has set the stage for an even bigger 2025. As fans and drivers alike look forward to the next chapter, the memories and milestones of this past year will undoubtedly fuel the momentum.