As the weeks pass and the end of the summer break gradually comes back into the picture, the excitement surrounding SRO America’s return to Road America continues to rise. The late-August event in Wisconsin will welcome the resumption of heated championship battles at one of the best tracks in the world. It will also bring in something just as meaningful for another part of the paddock.
Kellymoss driver Erika Hoffmann is partnering with the country’s largest youth mentoring organization, Big Brothers Big Sisters (BBBS), to welcome a group of local youth and their mentors for an exclusive behind-the-scenes experience at America's National Park of Speed. Designed to showcase the many opportunities available in motorsports, the initiative will introduce young people to the wide range of careers that make race weekends possible while highlighting the long-term, life-changing impact of mentorship.
On Saturday, young people (“Littles”) from local BBBS agencies in Wisconsin will attend alongside their mentors (“Bigs”) for an immersive, comprehensive experience highlighting the various aspects of what makes these race weekends possible. Throughout the day, they will receive an insider's look at the SRO America paddock and meet drivers, engineers, team personnel, race officials, broadcasters, media members and other professionals who play a vital role in bringing a motorsports event to life.
“I truly believe in the mission of Big Brothers Big Sisters and the lasting impact they create for the young people in their programs,” said Erika Hoffmann, driver of the No. 73 Kellymoss Porsche 718 GT4 RS. “I first became connected with Big Brothers Big Sisters through Terrance Williams, President and CEO of TruStage, and a national board member at Big Brothers Big Sisters of America. Together, we saw an opportunity to use motorsport to create a memorable experience for the Littles and introduce them to new careers, possibilities, and people who can inspire them.”
Terrance Williams, a longtime supporter of BBBS, will also speak to the group about the importance of perseverance, leadership and the qualities needed to pursue ambitious goals, reinforcing the message that success is built through determination and the support of those willing to invest in others.
Beyond offering an unforgettable day at Road America, the initiative also aims to shine a spotlight on the mission of BBBS. The organization connects young people with caring adult mentors who help build confidence, unlock potential, and create brighter futures. Today, more than 20,000 young people across the United States remain on BBBS’ wait list for a mentor, making awareness and volunteer recruitment more important than ever.
“As someone who is now doing something I once believed was impossible, I am passionate about sharing my story with young people,” Hoffmann added. “I want them to see that, with hard work, resilience, and the right support, goals that once felt out of reach can become a reality. It is an honor to be involved and to introduce the Littles to the world of motorsport, including the many career opportunities that exist within the industry."
The partnership reflects the many strengths of the SRO America paddocks, including the accessibility and the willingness of competitors, teams and industry professionals to share their passion and insights with others. By opening the door to the next generation, Hoffmann and SRO America hope the experience will not only spark dreams of careers in racing but also inspire more people to become mentors in their own communities across the country.
The lasting impact of Saturday's visit at Road America may ultimately be measured far beyond the conclusion of the race weekend itself. For dozens of young people, a day at the track could mark the beginning of a new dream and goal to chase, and a reminder to others that changing the trajectory of someone’s young life can be as simple as providing the access and opportunity.
